Maserati
INDUSTRY
Automotive
BRIEF
Designed the UI for the Maserati MC20 vehicle dashboard, prioritising ergonomic interaction for single-handed use in automotive environments. The work balanced performance-led visual identity, clarity at speed, and intuitive control placement, ensuring essential driving information and functions remained accessible, legible, and safe while supporting Maserati’s premium, technologically advanced character.
OUTCOME
Delivered a refined dashboard UI concept tailored to single-handed mobile interaction in automotive settings. Clear hierarchy, considered control placement, and legible visual language reduced cognitive load and supported safer, more intuitive use. The design reinforced Maserati’s premium performance identity while making essential information and functions accessible with minimal effort.
