Nereus
INDUSTRY
Yachting Club
BRIEF
The client requested a visual identity that honours the bounty of the sea and the quiet privilege of a private yachting circle. The mark abstracts a shell into luminous petals on deep ocean violet, pairing mythology with modern restraint for members who value ceremony over extravagant spectacles.
OUTCOME
The identity extends into flags, invitations and onboard objects, using the emblem as a quiet compass rather than a badge. Typography and spacing echo the logo’s tidal rhythm, creating a calm hierarchy. Together, these touchpoints give Nereus a collected, ceremonial presence that feels inherited rather than invented by generations of discerning sailors.
