Northcott

Developed a heritage-led identity for a London tailoring atelier known for its exacting standards, presenting Northcott as a quiet institution for clients who value lineage, fit and conversation. The system combines archival cues with modern typographic clarity, avoiding nostalgia in favour of dignified continuity.

Monogram, wordmark and supporting devices echo cutting diagrams and pattern notation, subtly referencing the craft behind every garment. Colour, photography and copy emphasise fittings, relationship and atmosphere, positioning Northcott as a place where time, attention and discretion are standard practice.